Website Re-Design: Sipping Sense by Stephanie Browne
- Prototype Media Group
- Apr 23, 2025
- 2 min read
Updated: Jun 13, 2025
Sipping Sense is a dynamic lifestyle platform created by Stephanie Browne—a respected wine expert, author, and educator known for making wine and entertaining approachable, inclusive, and deeply joyful. As her business evolved, Stephanie needed a website that could not only reflect her elevated brand but also support a growing digital ecosystem—one that includes wine education, recipes, product recommendations, events, podcast episodes, and a thriving online community.
The original site lacked the structure and visual clarity to support that vision. While her content was rich, it was difficult for users to navigate, and the overall experience didn’t reflect the warmth, elegance, or authority of Stephanie’s brand. Our goal was to build a seamless, content-forward website that felt as curated and inviting as her in-person experiences.
The website now features:
Branded, Polished Design
The new design is visually rich, mobile-optimized, and totally on-brand—from the wine-inspired color palette to the clean typography and intuitive layouts.
Organized Content, Seamless Navigation
Blog posts, wine tips, entertaining ideas, recipes, and podcast episodes are all easily discoverable thanks to strategic use of Wix’s Content Manager. Visitors can now explore and engage with everything Sipping Sense offers—without feeling overwhelmed.
Online Store with Print-On-Demand Fulfillment
Custom merchandise is now available through a connected print-on-demand platform—meaning Stephanie doesn’t have to manage inventory, packaging, or shipping.
To support community and email list growth, we designed a high-converting opt-in experience featuring the Wine Calorie Cheat Sheet—a free downloadable that encourages sign-ups.
Automated Welcome Email Flow
When someone downloads the lead magnet, they receive an automated welcome email that delivers the download, introduces them to Sipping Sense, and invites them to join the private Facebook community.
Podcast Integration
The Sips N Swigs podcast is now embedded directly into the site, with a beautiful layout that’s easy to browse and update via an automated RSS feed.
Event Listings
Upcoming events are featured in a dedicated section powered by Wix Events, making it simple for the team to add wine edutainment opportunities in real time, along with members to purchase tickets and register for events directly through the website.
SEO Optimization
Prior to the redesign, the site had no SEO framework in place. After a full optimization—complete with structured data, optimized metadata, and targeted keywords—the site saw a huge increase in traffic in its first week!
Personalized Client Training
As always, we delivered a step-by-step personalized video tutorial, empowering Stephanie to take full control of her website. She’s already posting new content and continuing to grow her brand online with confidence.
Before & After: See the Difference
Do you want a website that showcases your business beautifully and brings in real results? Explore our website design services.
Note: Clients maintain full control of their websites post-launch. If a live site looks different, it may reflect edits made after our handoff. Although I do my best to show actual depictions of my work, if a client has made changes on their own, the published website may not reflect my design capabilities and may result in revisions that I did not make and/or recommend.
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The website redesign case study was really interesting, especially seeing how branding and layout improvements can transform a site. I once worked on a redesign project and found it challenging but rewarding. During that process, I thought about online class assistance to manage other tasks. This post highlights how thoughtful updates can elevate user experience.