About Prototype Media
Award-winning Wix website design, SEO, and ongoing support for service-based businesses ready to strengthen their online presence.
A Wix Agency Partner You Can Trust
Prototype Media is one of the top Wix agency partners in the United States, specializing in custom Wix website design, SEO, and ongoing website support.
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We combine thoughtful design with strategy, search visibility, and user experience to create websites that don’t just look good — they’re built to support real business goals.
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Whether we’re creating a new website from scratch, improving an existing site, or supporting it long after launch, the goal is always the same: build something that works as hard as you do.
Our Approach
A great website should do more than make a strong first impression.
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At Prototype Media, we bring together strategy, design, SEO, and user experience to create websites that are clear, intentional, and built around the way your business actually works.
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There’s no one-size-fits-all process and no unnecessary complexity. We focus on what your business needs now while creating a foundation that can continue to grow with you.
Our Values
At Prototype Media, our goal is simple: to help you grow your business without the overwhelm, confusion, or unnecessary complexity. We believe in building long-term, meaningful relationships with every client we work with—because the better we understand your business, the better solutions we can create. And the better your results.
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Here’s what drives us:
We stay fully invested in every project, providing thoughtful communication, reliable support, and attention to detail from start to finish.
We genuinely love the work we do and bring creativity, enthusiasm, and care to every website, strategy, and client relationship.
We recommend what makes sense for your business, communicate clearly, and provide honest guidance without unnecessary extras or pressure.
Every business is different, so every solution should be too. We create thoughtful, customized work built around your brand, goals, and audience.
We look beyond aesthetics to create websites and strategies focused on usability, visibility, conversions, and meaningful business growth.
About Our Founder
Allison Fraser
Founder & Design Strategist
With more than two decades of experience in marketing, communications, digital strategy, and website design, Allison Fraser brings a deep understanding of how businesses connect with their audiences online.​
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​Before launching Prototype Media, Allison worked in communications for multiple Fortune 500 companies, giving her a background that extends well beyond website design. Today, she brings that combination of marketing strategy, design, SEO, and business experience to every client project.
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Since launching Prototype Media in 2016, she has worked with businesses across a wide range of industries and helped bring hundreds of custom Wix websites to life. As one of the top Wix agency partners in the United States, Allison approaches every project with a focus on more than just design — bringing together strategy, SEO, messaging, user experience, and business goals to create websites that are both beautiful and purposeful.
Her approach is collaborative, thoughtful, and highly personalized. Allison believes the best websites come from truly understanding the business behind them — where it is now, where it wants to go, and what the website needs to do to help support that growth.
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Outside of work, Allison is a proud Boston College alum (fellow Eagles, say hello!) and mom to two daughters. She loves traveling, fall in New England, and finding a cozy coffee shop where she can settle in with her laptop and a really good latte. When she has time to unwind, she’s happiest with a light rom-com and a quiet night at home.
Are You a Fellow Web Designer? I Have Something for You.
In addition to leading Prototype Media, I work with freelance web designers who want to build more profitable, predictable businesses through Allison Fraser Coaching.
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Drawing from more than a decade of building my own web design business, I teach the strategies behind creating recurring revenue, strengthening your offers, pricing with confidence, improving client acquisition, and building a business that isn’t dependent on constantly finding the next website project.
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If you’re a web designer looking for the business strategy behind the design work, this is where to go next.
