Updated: Jul 30, 2020
Did you know? Around 7 in 10 U.S. adults (69%) use Facebook daily. Among that group, around 74% visit the site at least once per day (via Pew Research Center).
Whether you're using Facebook personally or professionally, keeping up with the latest platform trends and features puts you one step ahead of the game. Make the most out of this digital network.
12 Facebook Features You Should Know About
Group Video Chat: 245 million people are making video calls in Facebook Messenger each month. To initiate a group video chat, simply tap on the video icon in a group conversation. After starting the video chat, you can manage which individuals are included. You can see up to 6 people at a time, however, up to 50 people can join in on the call.
Workplace by Facebook: Workplace is a platform where you can connect your entire organization right where they already hang out - on Facebook! Facebook uses industry-leading security to keep everyone's data safe, has the ability to create groups for discussions or to go live at anytime. You can even collaborate with other companies that are also using Workplace, post updates to the news feed, message instantly and share, preview and organize files.
Advertising: Facebook advertising has gotten 10x easier for brands to utilize. On your main business page, simply click to "Advertise Your Business" or "Create An Offer," "Boost a Post," or "Promote An Event" to create both paid and promotional posts. Facebook walks you through the entire set-up of your ad or offer and allows you to manage all the promotions in one spot. You can choose from carousel ads, video ads and more.
Facebook Ad Pixel: If you're not using a pixel, you're losing out on valuable insights. Pixels are how you measure conversions, optimize your ads and targeting and get information about the users clicking your ads or visiting your website. Here's a video on how to install a Facebook pixel.
Fundraising: Are you trying to raise money for a good cause or help someone financially? You can now use the power of Facebook to help you do this. Click Fundraisers in the left menu of your news feed to create your campaign. These campaigns are considered "personal fundraisers," so not considered tax-deductible. Facebook also charges a fee for donations to cover "payment processing, fundraiser vetting, operations, security, and fraud protection."
Transfer Files: You can now share files over Messenger. Need to send a document or photo to a friend, family member, co-worker or client? Just click the tiny paperclip at the bottom of the messenger box and send directly from your computer or phone. Facebook is industry-leading in security so encourages file sharing, however, don't download any files from unknown users,
Legacy Contact: There's no nice way to put this, but everyone on Facebook will die someday - sad, but true. Facebook has created a way for you to name your legacy contact - the person who will manage your account after you are gone. Your legacy contact can write posts for your profile, respond to friend requests, update your profile photo and cover image and add or remove friends. They won't have access to your messages unless you decide to give them access.
Pages To Watch: Are you running a business page and want to keep up with how your competitors are doing? You can privately follow their pages without having to scroll through their content all day long. The Pages To Watch feature allows you to follow what other pages are doing. Go to your business page, click insights and add pages to your list.
Publish A Job Post: Hiring? Chances are your next rockstar employee has a Facebook account. On your main business page, click "Publish a Job Post" and enter all applicable information. Enter in the e-mail address where you should receive applications and they're sent directly to you.
Facebook Marketplace: Sure, you can use Marketplace to sell an iPhone, sofa, and almost anything in between, but did you also know you can use it for business? Businesses can now list their products and services for free on marketplace.
Messenger Day: Think Snapchat, for Facebook. Your uploaded content will last for 24 hours. You can easily share information that you don't want permanently on your Facebook wall.
Facebook Live: You can now stream directly on your Facebook page. The possibilities for live streaming are endless: share what's happening at an event you're attending, do a "how-to" or instructional / informational video, host a live Q&A, and so much more! You can add comments to your broadcast and save your video for future use.