Why Your Wix Website Isn’t Ranking—And What to Do About It

If you’re a small business owner, coach, or creative entrepreneur using Wix, you probably chose the platform for its user-friendliness and beautiful design templates. But what happens when you realize your website isn’t showing up on Google—or worse, it’s buried so deep no one will ever find it?

The truth is, while Wix makes it easy to launch a good-looking website, that alone won’t get you found online. And if you’re relying on Google search to drive traffic and leads, you need more than just design—you need strategy. That’s where SEO (Search Engine Optimization) comes in.

At Prototype Media Group, I work with service providers and small business owners every day who are frustrated by their website’s low visibility. In most cases, it’s not that their content is bad or that they picked the wrong platform—it’s simply that their SEO was never properly set up in the first place.

Learn some of the most common SEO mistakes I see on Wix websites—and what you can start doing differently.

1. You Don't Have a Keyword Strategy

This is one of the most fundamental SEO mistakes I see. Business owners either aren’t using keywords at all, or they’re guessing instead of doing actual research.

Keywords are the words and phrases people type into Google when they’re searching for what you offer. If your website doesn’t include those terms in the right places, Google has no way of understanding what your site is about.

Even worse? If you’re using vague or general terms like "best therapist" or "great website designer" without targeting your location or niche, you’re competing with national websites that have massive budgets.

If you want to show up locally or in your niche, you need a focused keyword plan.

2. Your Text Structure Is All Over the Place

Google doesn’t just read your content—it scans it for structure.

Wix gives you tools to style your headings visually, but many users confuse bold text with proper heading tags. A page that has no clear H1 (main title) or uses multiple H1s incorrectly sends mixed signals to search engines.

Proper text structure using H1, H2, and H3 tags helps Google understand the hierarchy of your content and improves readability for users. It also helps you rank better by clearly defining the topic and subtopics of your page.

This is one of the easiest fixes you can make that can result in significant SEO improvement.

3. You Haven’t Added Meta Titles and Descriptions

When someone searches for a business like yours, the meta title and description are the first thing they see in the search results.

If you haven’t customized these for each page on your Wix site, Wix may auto-generate them—or worse, leave them blank.

This is a huge missed opportunity. Your meta title should include your main keyword and your business name. Your description should briefly summarize what the page is about and entice someone to click.

Think of it like your site’s ad in the Google results—make it count.

4. Your Images Are Missing Alt Text

Images can actually help your SEO—but only if you tell Google what they are. Alt text (short for "alternative text") is used to describe images for screen readers and search engines. Without it, your images don’t contribute to your SEO and may even slow your site down.

By adding relevant, keyword-rich alt text to every image, you give Google more context about your content and improve accessibility at the same time.

This is especially important for image-heavy sites like photographers, designers, or anyone using visuals to showcase their work.

5. You're Not Using a Blog

Wix makes it easy to add a blog, but many business owners skip it because they think they don’t have time or don’t know what to write about.

Here’s the truth: your blog is one of the most powerful SEO tools on your website. Every blog post is a new opportunity to target a specific keyword, answer a client question, or attract people looking for solutions you provide. Without consistent content, your site becomes stagnant. Google favors websites that are regularly updated with fresh, relevant information.

If you want long-term SEO growth, blogging isn’t optional—it’s essential.

6. You're Relying on Design Instead of Strategy

I get it—Wix has beautiful templates, and it’s tempting to focus only on making your site look pretty. But Google doesn’t rank you for beauty alone. A strategic Wix website includes:

• Clear page structure

• Optimized headings

• Internal linking

• Mobile responsiveness

• Fast load speeds

• Clear calls to action

Design supports your brand, but SEO supports your visibility. You need both to turn website visitors into paying clients.

So, What Should You Do?

You might be wondering: Okay, how do I fix all this without hiring an expensive SEO consultant?

I created the Wix SEO Quickstart Toolkit for exactly that reason.

It’s a downloadable step-by-step guide built specifically for Wix users. Inside, you’ll find:

• Keyword planning templates

• Editable spreadsheets

• Prompts to help structure your content

• Tools to track your progress

I won’t give it all away here—but if you’re ready to turn your Wix site into a lead-generating machine at a low cost, this toolkit is the best place to start.

Whether you're DIY-ing your SEO or you're a web designer helping clients, this resource gives you everything you need to get your site ranking without the guesswork.

GET THE WIX SEO TOOLKIT

Take Control of Your SEO

SEO isn’t a one-time task—it’s an ongoing effort. But getting the foundations right from the start can make a massive difference in how your website performs.

Most of the Wix sites I see aren’t struggling because the business is bad—they’re just missing the optimization that helps them get found.

If you’re ready to stop hiding on page 6 of Google and start attracting more organic traffic, it’s time to take action.

Grab the Wix SEO Quickstart Toolkit today and give your website the visibility it deserves.

Let your competitors keep guessing. You’ll have a plan.

Want more tips like this? Join my private Facebook Group for personalized Wix support.

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