10 Things You Should Automate on Your Wix Website to Save Time and Grow Your Business

Running a service-based business is a full-time job, and then some. Between client work, admin, marketing, and trying to stay visible online, it’s easy to feel stretched thin. That’s why automation isn’t just a nice-to-have anymore, it’s essential.

The good news? If you’re using Wix, you already have access to built-in tools that can help you automate some of the most time-consuming parts of your workflow. Whether you're starting fresh or refining what’s already in place, learn more about the top 10 website automations every Wix user should implement to save time, improve conversions, and create a smoother experience for your leads and clients.

1. Automate Your Welcome Email Sequence

One of the simplest and most effective automations you can set up on your Wix site is a welcome email that triggers when someone submits a form, signs up for your newsletter, or downloads your lead magnet. First impressions matter, and a well-crafted welcome email helps build trust and sets the tone for your relationship.

With Wix Automations, you can create a professional, on-brand email that introduces your business, explains what they can expect from you, and even points them toward your most helpful resources or offers.

Why it matters: A timely welcome message increases engagement and makes your new leads feel seen and valued from the start.

2. Automatically Deliver Your Lead Magnet

If you're offering a freebie (like a PDF guide, checklist, or mini training) in exchange for email signups, Wix lets you automatically deliver your lead magnet without any manual emailing.

Simply connect your form submission to a Wix Automation that sends a follow-up email with a download link or attachment. It’s quick, seamless, and provides an immediate value exchange that builds credibility.

Pro Tip: Make sure your follow-up email also includes a soft CTA (call-to-action) such as booking a call, joining your list, or checking out a related blog post or product.

3. Schedule Blog Posts in Advance

Consistency is key when it comes to blogging, but finding time to publish weekly or bi-weekly content can be tough. That’s where scheduling comes in.

Wix’s built-in blogging tools allow you to schedule blog posts in advance, so you can batch content during slower weeks and automate the publishing process. This helps keep your website active, supports your SEO strategy, and saves time in the long run.

Why it matters: Search engines love fresh content, and your audience will too. Scheduling blog posts keeps your content calendar consistent, even when life gets busy.

4. Recover Lost Sales with Abandoned Cart Emails

If you sell products, services, or digital downloads through Wix Stores, you can take advantage of abandoned cart emails to bring potential buyers back.

When a visitor adds something to their cart but doesn’t complete the checkout process, you can automatically follow up with a friendly email reminding them of what they left behind. You can even sweeten the deal with a limited-time discount or bonus.

Why it matters: Studies show abandoned cart emails can recover 10%–30% of lost sales, making this one of the easiest ways to increase revenue on autopilot.

5. Confirm Bookings and Send Reminders Automatically

If you use Wix Bookings to schedule appointments, events, or consultations, you can set up automated confirmations and reminder emails to go out before each session.

This eliminates the need for manual follow-up, reduces no-shows, and makes your business feel more polished and professional. You can even include cancellation policies, intake forms, or preparation tips in these messages.

Bonus Tip: Follow up after the appointment with an automated “thank you” message or feedback request to keep the relationship going.

6. Notify Your Team (and Say Thank You)

Wix Automations allow you to trigger internal notifications when someone fills out a contact form or completes another important action on your site. You can also send an automatic thank-you email to the person who submitted the form, so they know their message was received.

These simple touches keep your communication tight, ensure you never miss a lead, and create a smooth experience for your potential clients.

Why it matters: Speed and clarity in your responses set you apart from competitors. Automation lets you show up immediately, without being glued to your inbox.

7. Streamline Your Client Onboarding

When a new client signs up or books a service, it's the perfect moment to guide them into the next step. Use Wix Automations to trigger a custom onboarding sequence, including emails with welcome messages, intake forms, contracts, and scheduling links.

Whether you're a coach, designer, consultant, or creative professional, this small workflow sets the tone for a seamless, high-end client experience.

Why it matters: Automation helps you look organized and trustworthy. It also frees up time so you can focus on delivering the service, not repeating the same setup steps manually.

8. Automate Review Requests

Social proof is everything in today’s digital world. But most people won’t leave a review unless they’re reminded. With Wix, you can automatically follow up after a project or service is completed to ask for a review.

Set your automation to send a follow-up email or message 3–5 days after a booking, delivery, or form completion. Include a direct link to your Google Business Profile or Wix Reviews app to make it easy for them to respond.

Pro Tip: Offer a small thank-you or incentive to encourage participation (just make sure it’s in line with platform guidelines).

9. Set Up Recurring Invoices and Payment Reminders

If you use Wix Invoices, you can automate recurring billing for retainer clients, subscription services, or monthly packages. You can also set up payment reminder emails to go out automatically for unpaid invoices. This makes cash flow more predictable and removes the awkwardness of chasing payments.

Why it matters: Your time is better spent serving your clients than managing follow-ups and billing. Automation helps you stay organized and get paid faster.

10. Collect Monthly Subscription Payments Automatically

If you offer monthly services, like a website maintenance plan, membership portal, online course, or client subscription, Wix makes it easy to automate recurring payments. You can use Wix Pricing Plans or Wix Invoices to set up and collect subscription-based payments without manual invoicing each month.

Clients can subscribe directly on your site, and payments will be processed on autopilot, giving them seamless access to what they’ve paid for, whether it's exclusive content, member-only resources, or ongoing services.

Why it matters: Predictable income and less admin work. You’ll save time, reduce missed payments, and create a better experience for your clients, all while keeping your revenue consistent.

Let Your Website Do the Work for You

With so many powerful automation features available in Wix, your website can go from being a static page to an active part of your sales, service, and communication process. Whether you're focused on lead generation, client experience, or saving time behind the scenes, these automations help you do more, with less effort.

If you’re ready to streamline your workflows, attract more qualified leads, and create a better experience for your audience, I can help you get everything set up. From strategy to implementation, let’s make your website work smarter for your business.

Check out the Business Growth Accelerator or join the Maintenance Program for ongoing monthly support.

Need help automating your Wix site?

Get in touch here and let’s make your website work harder (and smarter) for you.

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