STEP 1: FULL ASSESSMENT
You'll receive a full evaluation and analysis of your digital presence and content.
STEP 2: BRANDING BUNDLE
Receive a new or updated logo, branding guidelines, social banners, graphics and everything necessary to establish your brand identity.
STEP 3: AUDIENCE ANALYZER
Define your ideal customer. We'll decode your target audience to ensure you're reaching the right people.
STEP 4: PLATFORM PLANNER
If you're on every platform, you're spreading yourself too thin. Establish where you're audience is and choose your mediums.
STEP 5: PLATFORM MAKEOVER
The platforms you choose to focus on should appear professional and reflect your brand identity. We will ensure your pages are fully optimized.
STEP 6: STRATEGY SESSION
We'll create a high-level overview of the year, and break it down monthly to give you a clear roadmap of your potential promotions, offers and campaigns
STEP 7: CONTENT PLANNER
Learn about content types, where to look for content inspiration, how to create original content and tips for repurposing old content. We'll touch on writing captions and incorporating calls-to-action.
STEP 8: CALENDAR CREATOR
Receive our top-in-class social media content calendar,, pre-filled with important dates and fun holidays.
STEP 9: TOOL REVIEW
We'll share recommended tools for scheduling content, reputation management, project management and creating content.
STEP 10: GOAL SETTING
Establish what goals are important to your business and will help you advance or convert. Receive a custom analytics tracking template to record progress.
STEP 11: CONTENT BUILDING
Get 30 days worth of customized content curated specifically for your brand for up to 2 networks.
STEP 11: CONTENT AMPLIFICATION
Receive information on influencer marketing, a proposal template, and a personalized list of 5 potential influencers. Get tips on using your personal pages to amplify your brand content and ways to generate engagement.
STEP 13: CONTENT SCHEDULING
Get all of your content scheduled in for 30 days using the tool selection in Step 9.
STEP 14: AUDIENCE ENGAGEMENT
As your content gets automatically published, you'll engage with your audience, reach out to partners and influencers.
STEP 15: PROGRESS TRACKING
Track your progress in your analytics spreadsheet and review what areas you should focus.
STEP 16: FINAL ASSESSMENT / Q&A
We'll monitor your channels for a week after program completion to ensure everything is working properly and provide feedback and action items, along with answer any questions you have.
You will be working directly with our founder, Allison Fraser, throughout the duration of this program. This program will take about 8 - 10 weeks to complete.
The cost of this program is a one time fee of $2,400 or three payments of $850. This price does not include any web design, which would be treated as a separate project.
You will own the rights to all of the content created for your brand during this program. If for any reason you decide not to complete this program, payment is non-refundable.